There are several lawyers and law firms in the United States. There are also a ton of practice areas including trademark law, business law, criminal defense, etc. In order to stand out from competitors, it’s vital to take measures to ensure your website’s search engine optimization (SEO) is up to par.
So how do you get your law firm to stand out from other law firms competing for the top positions in Google search results?
The following tips include ways to improve your law firm’s online visibility:
1) Claim Your Google My Business Listing
If you want to your website to show up in Google’s local pack, add your law firm’s contact information to Google My Business and claim your listing. When you claim your Google My Business listing, you should also optimize it. Add photos of your law firm’s building (interior and exterior), your company logo, and other photos that are relevant to your firm.
In addition to allowing you to add photos to your listing, Google My Business also allows you to post on Google as a local business. Taking advantage of posting content through Google My Business is a good way to place valuable information in front of customers.
2) Use Effective Call-to-Actions
Do you want visitors to glance at your website, leave, and continue browsing other sites? Or would you prefer them to visit your site and take actions that could result in gaining new clients for your law firm?
To get visitors to take an action on your website, you need to have effective call-to-actions (CTAs). Context surrounding your CTAs should be unique and spark the attention of your visitors.
Examples of CTAs for a law firm’s website may include:
- “Contact Us”
- “Schedule a Consultation”
- “Call Us”
- “Learn more”
These are just some of the possible CTAs. A good strategy for coming up with an effective call-to-action is to research other businesses who have call-to-actions that spark the interest of website visitors.
3) Create Separate Landing Pages for Each of Your Practice Areas
There are several practice areas that law firms provide to clients. Whether you’re a trademark lawyer, criminal defense lawyer, real estate lawyer, etc., having separate pages on your website for each or your practice areas comes with several benefits.
Benefits include:
- Directly supporting your law firm’s goals
- Increasing conversions
- Growing your email list
- Getting data and insights
4) Research Your Competitor(s)
If you want your law firm’s website to outrank your competitors’ websites in Google search results, you should see what other lawyers are doing to rank in top positions. There are several ways to get an idea of your competitor’s online marketing strategy.
The following are some of the ways to get a sense of your competitor’s strategy:
- Check out your competitors’ backlink profiles
- Look at other blogs on law firm websites
- Find out which keywords your competitors are ranking for organically
5) Build Links
If you’re looking to outrank other law firm websites in Google search results, you should consider building links. But not just any links…you should build quality links for your law firm’s website. You should be mindful of the correct way to perform link building. Google can penalize your website if you’re practicing unethical link building.
6) Create Content for User Intent
Having quality, relevant content on your website is vital for your law firm’s online success. The content on your website should be centered around user intent. Your content is a way to let your clients know about your firm and allow them to read valuable information.
For example, let’s say you’re a trademark lawyer and someone visits your website.To provide the user with valuable information, you could have content on your website that describes the trademark services you provide. In addition, you could also have content that includes useful information for users including an explanation of a trademark, how to register their trademark, or other relevant information.
Including content for user intent on your website helps to build your credibility. A good way to add relevant information to your website is through a blog.
7) Create a Blog
SEO seems to be here to stay. With more and more lawyers and law firms focusing on outranking competitors online, you should consider taking the right actions to improve your own SEO. You will be closer to achieving online success by implementing these SEO tips.
If you’d like to receive a free SEO audit of your law firm’s website, be sure to contact us today.
Author Bio:
Elliott Jeter is the founder of E. Jeter Marketing, an internet marketing company that specializes in SEO for law firms and other businesses.
